"The dragons are the mascots of the Switch RPGs, and these alternate-colored versions of these monsters had not been made available through legitimate means until now. Like most events, the whole thing ended up being a disaster since these codes, rather than being distributed digitally, were printed on limited cards that GameStop could only give out so many of, and that scalpers could sell for profit."
"GameStop announced on Sunday that it had received a second wave of codes and that these wouldn't be limited to a set number of cards. However, they are still limited, despite being printed on receipts, as the retailer claims The Pokémon Company only supplied each store with approximately 50 codes. GameStop's statement says, as diplomatically as it can, that the decision to send a set number was a Pokémon Company decision, rather than one made by the retailer."
GameStop partnered with The Pokémon Company to give free Shiny Koraidon and Miraidon codes. The dragons are mascots of the Switch RPGs, and alternate-colored versions had not been available legitimately until now. Codes were printed on limited cards instead of being distributed digitally, allowing scalpers to profit. GameStop later received a second wave of codes printed on receipts, but each store received roughly 50 codes due to The Pokémon Company's decision. Some international retailers are not enforcing such limits. Scalpers list codes for sale online with prices up to $50. The situation exemplifies artificial scarcity for a digital product.
Read at Kotaku
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