Nioh 3 launches, immediately becomes the most played Nioh ever on Steam

"On Steam, and despite having only been available for just a few hours, the game has broken series records, and it continues to climb. At the time of writing, Nioh 3 has peaked at 42,822 concurrent players on Steam (via SteamDB), and the number keeps going up. Because it's in the middle of day in Europe and everyone is at work, it's entirely possible - if not likely - that this figure will get much higher."

"As it stands, the current peak concurrent is enough to get the game in Steam's top 20 most played games. This already puts it ahead of all other Nioh games on Steam. The original Nioh peaked at 10,649 when it released in November, 2017. Nioh 2 fared much better, peaking at 41,325 concurrent players in February, 2021. Of course, you could see that success coming a mile away."

"There are many reasons as to why Nioh 3 has done as well as it has. Word of mouth coming off last year's PS5-exclusive demo, and the more positive coverage that followed since are just two. Just last week, Team Ninja released a pretty generous demo across both platforms, which has been well received by players, and likely contributed to sales, in no small part because progress in the demo carries over to the full game."

Koei Tecmo released Nioh 3 simultaneously on PC and PlayStation, marking the series' first day-and-date multi-platform launch. The game reached a Steam peak of 42,822 concurrent players shortly after release, placing it in Steam's top 20 most played games and surpassing previous Nioh peaks. Nioh 3 climbed to number one worldwide on Steam's top sellers list and has spent three weeks in that list. Contributing factors include strong word of mouth from a prior PS5 demo, a well-received cross-platform demo with progress carryover, and broadly positive critical reception. Early sales and player engagement have been notably high.

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