Nintendo and Sony are contemplating raising game console prices by as much as 30% in response to US tariffs on Chinese imports, which could affect American consumers significantly. The Switch 2 or PlayStation 5 might cost around $590. While both companies face substantial risk due to their hardware-centric businesses and dependency on the US market, Nintendo is leveraging a 90-day tariff reprieve to bolster its inventory. Experts note the US consumer market is crucial for driving global trends in entertainment products, making this issue critical for both companies.
American consumers may see prices rise by up to 30% for Nintendo's Switch 2 and Sony's PS5 due to new US tariffs on Chinese imports.
Nintendo’s strategy may involve stockpiling consoles while leveraging a 90-day tariff reprieve to avoid immediate price increases.
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