At CES 2025, Genki unveiled a new line of accessories for the unreleased Nintendo Switch 2, including a 3D-printed model. This has led Nintendo to sue Genki, accusing it of trademark infringement, unfair competition, and false advertising, arguing that Genki's marketing may confuse potential customers about the authenticity of its products. The lawsuit highlights instances of Genki's promotions that coincide with official Nintendo marketing. In response, Genki affirmed its seriousness regarding the lawsuit and confirmed ongoing preparations for their upcoming product showcase at PAX East.
Nintendo's lawsuit against Genki alleges trademark infringement and unfair competition, emphasizing potential confusion between Genki's products and those of Nintendo, particularly the unauthorized Switch 2 accessories.
Genki acknowledges the legal challenge on social media, stating they are working with legal counsel while also preparing for an upcoming showcase at PAX East.
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