Nintendo anticipates selling 15 million Switch 2 consoles this fiscal year, a figure analysts deem conservative. President Shuntaro Furukawa clarified that the cautious estimate stems from the console's high price rather than external factors like U.S. tariffs. He acknowledged potential challenges in sustaining demand despite strong pre-order interest, emphasizing the importance of strategic initiatives, such as bundling software, to drive early adoption. Furukawa asserted that economic uncertainties wouldn't influence sales volume projections, highlighting the company's resilience amid fluctuating market conditions.
Nintendo Switch 2 is priced relatively high compared to Nintendo Switch, so we recognize that there are corresponding challenges to early adoption.
Even if there is momentum around the launch, we know it will not be easy to keep that momentum going over the long term.
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