"Extra Points reports that EA Sports vice president of commercial partnerships and licensing Sean O'Brien has sent out a letter stating that the company "is disappointed that we all couldn't find an acceptable path forward." In June, EA announced the return of NCAA Basketball, 16 years after the previous entry in the series. O'Brien noted 2K Sports as a reason why the revival isn't happening."
""Given there are some schools choosing to accept the 2K Sports proposal for inclusion in NBA 2K, the offer to be included in a college basketball video game will unfortunately have to be rescinded," O'Brien wrote. The Athletic reported that EA's offer required exclusive rights and was recommended by the Collegiate Licensing Company because it encompassed 730 teams (for men and women)."
"There has been conflicting info about whether 2K will add college teams to the NBA 2K franchise or make a separate game--or possibly start with DLC and then adapt. In July, a report surfaced that noted 2K Sports was planning a standalone College Hoops 2K title. Other details included the company reaching out to major schools like Michigan St. and UCLA, with plans to feature 100 men's and women's programs."
EA Sports will not move forward with plans for a college basketball game after several universities accepted a proposal from 2K Sports. Offers to be included in EA's planned title were rescinded because some schools chose 2K's inclusion in NBA 2K. EA had sought exclusive rights covering hundreds of teams, reportedly recommended by the Collegiate Licensing Company and encompassing 730 teams. 2K's approach may include adding college teams to NBA 2K, launching a standalone College Hoops 2K, or starting with DLC featuring around 100 programs. EA had previously aimed to secure all 350 programs.
Read at GameSpot
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