"Inside an office in Hollywood, not far from the Walk of Fame and the Sunset Bronson Studios, Netflix executive Alain Tascan revealed new content coming soon to the platform - but it's not a TV show or a movie. It's a new game where U.S. viewers compete to win thousands of dollars. The game show, called "Best Guess Live," will run on weekdays at 5 p.m. PT, where hosts Howie Mandel and Hunter March will unveil a set of five clues."
"The goal is to make playing games on Netflix "as simple as streaming a movie on a Friday, using the same innovative mindset that led Netflix to transform itself from a company shipping DVDs to streaming movies, shows and now games," Tascan said. Netflix has been investing in its games vertical for the last four years, with mixed results. Last month, the streamer's co-CEO Greg Peters gave the company's gaming efforts a B- grade."
Netflix will debut a live mobile game show, Best Guess Live, airing weekdays at 5 p.m. PT and filmed in Van Nuys. Hosts Howie Mandel and Hunter March present five clues each episode while mobile players submit guesses; earlier correct guesses with fewer clues yield larger shares of prize money. The feature targets U.S. viewers and aims to create appointment gaming for Netflix's audience of over 700 million subscribers. Netflix has expanded gaming over four years with varied results and is focusing on narrative tie-ins, children's titles, social party games and mainstream franchises. Game downloads rose 17% to 74.8 million year-to-date.
Read at Los Angeles Times
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