"Artificial intelligence technologies are being adopted faster than ever before by developers in Japan, according to a newly released survey conducted by the organization behind the Tokyo Game Show. The results indicated that over 50% of Japanese video game developers are integrating AI into their production. Automaton shared the results of the findings from the 2025 CESA Video Game Industry Report, which found that 51% of Japanese developers use AI in some capacity while creating games."
"Most of the companies indicated that they are using AI for visual assets, story and text creation, and programing support. There are even some developers who are using AI to help them create in-house game engines. This matches up with global trends. A majority of game developers worldwide are known to use AI systems for game development, despite ongoing worker concerns. Sony recently outlined its approach to AI, and noted that the company believes AI should support creativity, not replace it."
A 2025 CESA industry survey found 51% of responding Japanese game companies use AI in development. Fifty-four companies, including Sega, Capcom, and Level-5, participated in the June–July survey. Developers apply AI to visual assets, story and text creation, programming support, and even building in-house game engines. The trend aligns with global developer adoption of AI, though worker concerns persist. Major firms emphasize AI as a creative support tool: Sony advocates support, Nintendo figures urge caution and a maintained human touch, and Activision asserts final creative outputs remain human-created and touched. Voice actors remain worried about AI-generated voice duplication.
Read at GameSpot
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