"On March 10th from 4 PM - 8 PM ET, this GameStop location invites fans to dress up as Mario and head on down for its in-person event. Participants who show up in costume will get a $5 in-store credit, with additional prizes on offer for the best-dressed Mario. In fact, the overall standout Mario will win a free Nintendo Switch 2."
"Fans who show up for the event between 4 PM and 8 PM can scan a special QR code to be counted towards the world record attempt. You'll need to be wearing the basics: a red shirt, blue overalls, a red hat, and, of course, a mustache. To be eligible for the record-breaking attempt, not to mention the $5 store credit for GameStop, you'll have to be dressed as Mario."
Mario Day, celebrated annually on March 10th, commemorates Nintendo's iconic plumber through the date's abbreviation MAR 10. In 2026, GameStop's New York City store at 23 E 14th Street will host an in-person event attempting to set a world record for the largest gathering of Mario cosplayers. The event runs from 4 PM to 8 PM ET, requiring participants to wear Mario's classic costume: red shirt, blue overalls, red hat, and mustache. Attendees will scan a QR code for official counting toward the record. Participants receive $5 in-store credit, with additional prizes for best-dressed costumes and a Nintendo Switch 2 awarded to the standout Mario.
Read at ComicBook.com
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