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"According to Take-Two's CEO, Mafia: The Old Country performed "well ahead of expectations" saying that "demand remains strong for premium, narrative-driven experiences that over-index on value". Will the game's success lead to any lessons for the game industry to take? Watch the full Kurt & Lucy Gotcha Covered Episode: https://youtu.be/z_C3fNVvGDE"
Mafia: The Old Country performed well ahead of expectations. Demand remains strong for premium, narrative-driven experiences that over-index on value. The commercial performance demonstrates that well-crafted single-player, story-led titles can attract consumers and deliver significant returns. Investment in narrative depth, production polish, and premium positioning can be justified when consumer-perceived value is high. Balancing a portfolio between live-service projects and premium narrative releases can diversify risk. Marketing and post-launch support focused on value and narrative highlights can extend longevity and sales for premium single-player releases.
Read at GameSpot
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