"Lego had managed to reclaim the enormously valuable Pokémon license from Mega Bloks. Then, as the first few builds were revealed in January, we discovered they looked incredible, but would cost eye-watering amounts of money. That Lego premium, about which people like to say, 'Well, you're paying for the quality of the instructions, aren't you?' as the company attempts to make you justify spending hundreds of dollars for molded plastic bricks, is really pushing at the boundaries of reason."
"The claim here is that the very adult set featuring a Pokéball will be numbered 72154 and be a 2,239-piece build, due out August 1, 2026. That's a lot of Lego, and the price matches. $260, claims Brick Clicker, who also says the set should include minifigs, and apparently pre-molded Pokémon too. The ball, once assembled, should then open up and 'reveal a diorama inside.'"
"Comparing like-for-like builds between Mega Bloks and Lego, it's pretty tough to see where the quadrupling in price is justified. But this is the situation we're now in, and while Lego is proving typically slow to reveal a decent range of pocket monster options, it looks like the plan is to go big with its bizarrely '18+' builds."
Lego has reclaimed the Pokémon license from Mega Bloks and plans to release several new sets in 2026, including a massive Pokéball build alongside Spongebob and Dragon Ball sets. The new Pokémon sets command premium prices significantly higher than comparable Mega Bloks products, with the upcoming Pokéball set (number 72154) featuring 2,239 pieces and priced at $260. The set will include minifigures and pre-molded Pokémon figures, with the assembled ball opening to reveal an interior diorama. Lego's pricing strategy for these adult-targeted sets continues to push boundaries despite unclear justification for the cost premium over competitor products.
Read at Kotaku
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