"In the UK, 70 may not gurantee quality, but it tends to mean you are getting a blockbuster or "AAA" - a big-budget game made by a large team, built around cutting-edge graphics, sprawling worlds and dozens of hours of gameplay. In 2025 Nintendo set a new benchmark for game prices when it listed major Switch titles such as Mario Kart World at 74.99 (launching in the US at $79.99)."
"No title has won more game of the year awards (a whopping 436) than Clair Obscur, but Alexis Garavaryan, boss of publisher Kepler Interactive, told the BBC the decision to launch it below the blockbuster norm was, in fact, deliberate. "Ultimately we've seen a number of larger companies increase prices quite regularly. And we've kind of taken the opposite action," he told BBC News. "We try to think, 'What do we think the price should be?' And then we price it lower.""
Blockbuster or "AAA" games are typically associated with high prices, cutting-edge graphics, large teams and dozens of hours of gameplay. In 2025 Nintendo raised price expectations by listing major Switch titles around 74.99/ $79.99. Several acclaimed games with AAA feel launched at lower prices of 30-40, and Clair Obscur won extensive awards despite a modest price. Kepler Interactive deliberately priced Clair Obscur below blockbuster norms, arguing players increasingly value novelty and exceptional experiences over high-fidelity spectacle and sheer hours of content. A consumer study shows many players are buying new games less frequently.
Read at www.bbc.com
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