How Gorilla Tag is weathering the VR winter
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How Gorilla Tag is weathering the VR winter
"The VR industry has been on edge since Meta's massive job cuts earlier this year: One exec called the layoff announcements "one of VR's darkest weeks." There's talk of a VR winter, and multiple VR studios have conducted significant layoffs of their own. For Gorilla Tag maker Another Axiom, however, it's monkey - or monke, as they'd say - business as usual."
"The most popular game on Meta's Quest VR headset reached a new audience high this past weekend, when 119,000 players joined its five-year anniversary event in-game at the same time. "We broke the world record, as we understand it, of concurrent players in VR," says Another Axiom chief marketing officer Jake Zim."
"(Social VR app VRChat boasted 150,000 concurrent users over New Year's, but that number included people who accessed its 3D worlds on flat screens). It's not just special events: Gorilla Tag attracts up to a million VR users every day. Most of them are Gen Alpha, and they all battle each other in chaotic games of tag, powered by its unique style of arm-swinging locomotion."
Gorilla Tag reached a new peak of 119,000 concurrent players during its five-year anniversary event, which Another Axiom says broke the VR concurrent-player record. The game attracts up to a million daily VR users, primarily Gen Alpha players who engage in chaotic tag matches using arm-swinging locomotion. The free-to-play title frequently tops Meta Quest bestseller charts. The makers are developing a mobile offshoot, a television adaptation, and a Gorillacon live event to expand the franchise. The VR industry faces layoffs and concerns about a VR winter after Meta's job cuts, but Gorilla Tag's popularity remains strong.
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