"Consider this the first in a new series of sporadic posts attempting to demystify what goes on at Kotaku, a website about games but also lots of other stuff. We publish many stories here. Sometimes well over a dozen throughout the course of a day. Maybe even a hundred by the end of any given week. Likely the first thing you see on any one of those stories is the headline. How do we come up with those?"
"Ethan Gach: Battlefield 6 Season 2 Brings Back A Classic Map But Will It Be Big Enough? Zack Zwiezen: Well that's the catch. It won't be in season 2 they have other maps for season 2 this is likely 3 Ethan Gach: lol why aren't they revealing season 2 maps? that seems like a bad sign for big maps in season 2"
Kotaku publishes many stories daily and places high emphasis on headline wording as the first visible element. Editors aim for accuracy and distinctive phrasing while avoiding repetitive verbs like 'announces' and 'reveals.' A staff writer filed a Battlefield 6 news post with a working headline stating that a classic, big map is returning. An editor, feeling cranky, pushed for alternative phrasings and proposed several headline options in the work Slack. The Slack exchange focused on timing and size of the returning map, with clarification that the map is likely arriving after season 2 rather than during it.
Read at Kotaku
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