"Now, Hell is Us' creative director is sharing his belief that Silksong's shadow drop negatively impacted Hell is Us' sales, and he doesn't sound happy about it. Jonathan Jacques-Belletête acknowledged that Team Cherry had the right to pick any date it wanted to during his appearance on the Friends Per Second podcast (via This Week in Video Games). However, Jacques-Belletête feels that the decision to do so on such short notice was "a little callous.""
""When you know you're that big, I think a shadow drop is a bit like--'wow,' said Jacques-Belletête. "As the 'GTA 6 of indie' ... to shadow drop something like this is a little callous." According to Jacques-Belletête, discussions were held between Rogue Factor and publisher Nacon about delaying Hell is Us. But there were too many complicating factors, including the need to refund any pre-orders that had already been placed. "We decided to keep the date, and I'm happy that we did," added Jacques-Belletête."
Team Cherry released Hollow Knight: Silksong on September 4 with roughly two weeks' notice, creating a sudden clash with other indie launches. Rogue Factor had already scheduled Hell is Us for the same date months earlier and encountered competing attention around the shared release. Rogue Factor expressed the belief that Silksong's surprise launch hurt Hell is Us' sales, while noting that concrete sales figures were not available. Discussions about delaying Hell is Us occurred, but refund complications and logistical burdens led to keeping the original date. Silksong debuted with a massive Steam concurrent player count and generated player complaints about difficulty, prompting mods to ease gameplay.
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