Sony showcased a non-gameplay video of Killzone 2 at E3 2005 to demonstrate the PlayStation 3's capabilities against the Xbox 360. Peter Moore, former Xbox chief, claimed he knew the video was misleading. He noted that Sony employed similar tactics previously against Sega's Dreamcast. Journalists also realized the PS3 lacked the power to match the displayed graphics in real-time. Moore highlighted Microsoft's strategic moves, including securing exclusive rights to Call of Duty 2, which contributed to Xbox 360's success.
It was exactly the same tactics of creating a very expensive movie. But when the game came out, it was completely BS. I knew it that night when I watched it.
Sony essentially tried to adopt the strategy a second time to overshadow Xbox 360's launch.
Game journalists also recognized Sony's strategy and quickly came to the conclusion that the PS3 wasn't powerful enough to produce that level of detail in real-time.
Landing the console-exclusive rights for Call of Duty 2 went a long way towards the company's success.
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