"As the global web gaming market grows more competitive, game creators are increasingly turning to new tools to meet the demand for fresh content at speed. To stay ahead of the constant need for new visuals and game assets, the Playgama team adopted Recraft, an AI design platform that enables developers and designers to generate consistent, high-quality images and UI elements quickly. Recraft offered Playgama: The ability to create both vector and raster visuals in a consistent style Exceptional image generation quality, including images with text of any size and length Tools to generate visuals with a consistent brand identity"
"One of the primary ways Playgama used Recraft was for generating high-impact visuals, especially cover art and app icons. These assets were vital for every game launched on Playgama.com and its distribution platforms. Among all visual elements, the game cover often played the most important role in drawing users in and could account for nearly half of a game's engagement. "Roughly 50% of a game's success depends on the cover. Its visual appeal determines whether someone clicks on the game. Think of any gaming site, it's full of flashy visuals and motion. You need a strong, standout image to get noticed and clicked," said Ivan Korzun, Design Director at Playgama."
Playgama adopted Recraft to meet fast-growing demand for fresh web game visuals and assets. Recraft enabled creation of both vector and raster images in a unified style, high-quality image generation including text of any size, and tools for consistent brand visuals. The platform offered an extensive library of game-optimized styles, the ability to generate and remix custom styles, and many AI-powered editing features. Playgama used Recraft to produce high-impact cover art and app icons that drive engagement and to generate promotional and marketing visuals for app stores, social media, and ads.
Read at App Developer Magazine
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