Borderlands 4 is set to launch at $70, a price that reflects the rising costs of AAA games, now averaging $80. While this price point has been met with enthusiasm, Gearbox CEO Randy Pitchford cautions fans against expecting steep discounts or availability on subscription services like Xbox Game Pass soon after launch. He highlighted how significant discounts for Borderlands 3 took years to materialize. Meanwhile, the ongoing evolution of subscription services raises questions about their impact on game pricing and availability.
"Sales like this and Borderlands 3 showing up on console subscription programs took over five years from the game's launch to happen. Take advantage when it's here!"
"At a time when the average price of a AAA video game has jumped from $70 to $80, the news that Borderlands 4 would be priced at $70 was welcomed by many fans."
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