2025 is the first year since 2021 with new Call of Duty and Battlefield releases in the same year. Battlefield 6's open beta received positive impressions described as "a fun game," while Activision intends to remain focused on its own product and craft. The development team looks for inspiration from other games but prioritizes hitting internal goals and using playtesting to gauge fan response. Non-constructive criticism is treated as noise while constructive feedback is considered. Competition is seen as healthy for the FPS genre, and the aim is to stick to a clear vision and deliver enjoyable experiences.
"We're fans of all games and I think we look for inspiration anywhere. But we're focused on our own craft. They're doing their thing," he said. "We know if we can hit our goals, we're going to deliver what the fans want and that's the key, because if we're happy when we're play testing, then we know fans are going to be happy play testing."
"There's always going to be people that are going to try to knock you down and not have positive criticism, which we do look for. So, it's like noise. You try to cut through that and stick to your vision and plan," he said.
"The real win here is CoD won't be lazy anymore, and we'll all get better FPS games for it," he said.
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