Multiplayer cosmetics in Call of Duty have become increasingly colorful, including celebrity and pop-culture outfits alongside original creations. Player reaction to these cosmetic directions is mixed, with some players embracing the variety and others preferring a more grounded tone. Black Ops 7 plans to calibrate cosmetic offerings at launch and prioritize community feedback to better align with player preferences. In contrast, Battlefield 6 intends to emphasize more grounded skins and avoid celebrity crossovers. Fans note a growing tension between the franchise's earlier serious action presentation and the current abundance of lucrative, stylized skins. New gameplay details were revealed at Gamescom.
We always try to make sure that we are trying to touch the widest audience. I've had the pleasure of working on Call of Duty now for almost 20 years, and we're constantly looking at ways to push into different audiences and fans, and that's what you saw with that; there are fans that really love it. Obviously, there are fans who those may not be their favorite. We're going to try to calibrate that as we move forward, and we take that feedback seriously.
We have thought about this, and I think if you look at us, we're always looking at community feedback,
I don't think it needs Nicki Minaj. Let's keep it real, keep it grounded,
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