Borderlands 4 is set to release in September, but Gearbox CEO Randy Pitchford remains uncertain about its pricing. At PAX East, he emphasized the complexities of the gaming market, where developers must balance price sensitivity with increasing development costs and tariffs. The budget for Borderlands 4 is reportedly over twice that of its predecessor, Borderlands 3. Pitchford aims to make the game accessible while ensuring it feels worth the price. Pre-orders will open soon, at which point the price will be revealed, influenced by current industry pricing practices.
"I'll tell you the truth, I don't know; that is the truth."
"It's an interesting time... We've got a competitive marketplace where people who make [pricing] choices want to sell as many units as possible..."
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