2K Games has announced that Borderlands 4's standard edition will be priced at $70, avoiding the $80 price tag seen on other major titles like Mario Kart World and The Outer Worlds. Gearbox is offering several editions, including a $100 deluxe, $130 Super Deluxe, and a $150 Collector's Edition, which do not come with a game copy. Additionally, fans can expect premium post-launch content with two Story Packs and four Bounty Packs, though their separate prices remain unconfirmed. Gearbox's Randy Pitchford discussed the complexities of pricing in the industry at PAX East.
Although the standard edition of Borderlands 4 is priced at $70, Gearbox is offering multiple tiers and additional post-launch content that will raise overall costs.
Pitchford emphasized the complexities of game pricing, noting both competitive pressures and varied consumer sensitivities in today's marketplace, urging careful consideration in pricing strategies.
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