Borderlands 4 will not cost $80, despite misguided executive comments
Briefly

Gearbox Software's Borderlands 4 is now available for pre-order at a surprising price of $70, which is $10 lower than anticipated. Initially, there were concerns regarding a potential $80 price point discussed by CEO Randy Pitchford, leading to debates on game pricing. Pitchford's comments suggested that the decision wasn't solely his, hinting at the game's substantial development budget. The pre-order includes various editions with exclusive content, reassuring fans that Borderlands 4 is not following the trend of higher-priced games like Mario Kart.
Borderlands 4 is available for pre-order at $70, surprising many who expected a higher price amid rising game costs.
CEO Randy Pitchford initially suggested that pricing was out of his hands, stirring discussions about game costs in the industry.
Read at Engadget
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