Borderlands 4 Sales Report Suggests Its Selling Slower Than Borderlands 3

"According to the latest newsletter written by Rhys Elliott, Borderlands 4 has so far managed to sell 2 million copies across PC, Xbox and PlayStation. Elliott further breaks down the numbers for us, revealing that half of those sales have been on Steam, where the game has been drawing high concurrent player counts. If these numbers are accurate, they're a little soft."

"Borderlands 3 managed to sell 5 million copies in its first five days, as confirmed by publisher Gearbox at the time. That means Borderlands 4 has achieved less than half of those sales in roughly the same amount of time. It isn't helping that Borderlands 4 has faced a rough launch. PC players, especially, have not been happy with the technical performance, citing poor optimisation as a major problem."

"Gearbox CEO Randy Pitchford has not taken this criticism well, going on several social media rants, effectively blaming people for having too high expectations. All of this said, Alinea Analytic's data should also be taken with a pinch of salt. I actually think the numbers are probably a little low and that the game is selling better than the report suggests. And like the previous games, it'll probably continue to sell well for quite some time."

Alinea Analytics estimates Borderlands 4 has sold about 2 million copies across PC, Xbox, and PlayStation, with roughly half of sales on Steam generating high concurrent player counts. Those figures compare unfavorably to Borderlands 3, which sold 5 million copies in its first five days, meaning Borderlands 4 has achieved less than half of that pace. The launch encountered technical and optimization problems on PC, prompting strong player criticism and defensive social media responses from Gearbox CEO Randy Pitchford. Some analysts consider Alinea’s numbers conservative, and the game is expected to continue selling over time.

Read at WGB