"We suck"
"There are billions of people in the world. We got a lot of work to do. We're gonna cross probably 100 million units sold, with Borderlands 4, of the franchise. That's awesome compared to a lot of things. But it kinda sucks if your goal is to entertain the world. So I feel like we're just getting started,"
"starting to get pretty good"
"But we haven't so far. It's weird. The kinds of people that just want to go after it, they're not thinking about it on that level. They're just putting into motion something because of market"
Gearbox's mission is to entertain the world. The company acknowledges billions of people exist and current reach covers only a small share. Borderlands franchise sales exceed 94 million copies, with Borderlands 3 selling over 23 million and Borderlands 2 over 30 million. Borderlands 4 would need roughly 6 million sales to push the franchise past 100 million. No official sales data for Borderlands 4 has been announced. The studio assesses that after nearly 20 years it is beginning to improve at making Borderlands games. Competing looter-shooter studios have not matched Borderlands' design depth or commercial performance.
Read at GameSpot
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