"A senior developer behind the upcoming Call of Duty: Black Ops 7 claims that the studio has turned down collaboration deals with "big brands" to avoid adding cosmetics that might not "fit." This seems like a direct response to EA's pledge to avoid silly skins in its soon-to-be-released shooter, Battlefield 6. So continues the ongoing goofy skin saga involving what will likely be two of 2025's biggest games."
"This is a stark contrast to what has appeared in past Call of Duty games, which have featured cosmetic skins based on celebrities like Nicki Minaj, Cheech and Chong, and Seth Rogen, as well as characters like Beavis and Butt-Head and Scream's serial killer Ghostface. For a few years now, many fans online have been vocally unhappy about these crossovers and the yearly franchise's focus on futuristic combat and over-the-top weapons."
Treyarch's senior production director says the studio has declined collaboration offers from major brands when proposed cosmetics did not make sense for Black Ops 7. The studio does not restrict itself to only grounded cosmetics, but prioritizes items that fit the game's tone and setting. Past Call of Duty installments included celebrity and pop-culture crossover skins that many fans criticized as out of place. Battlefield 6 developers pledged to avoid silly celebrity skins, increasing scrutiny on cosmetic direction in upcoming shooters. The cosmetic controversy continues as studios weigh brand deals against cohesive game design.
Read at Kotaku
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