"In light of the myriad mass layoffs and studio closures plaguing the games industry in the last five or so years, Morgan Juinio believes that while the "payoff is potentially really large" for big publishers to continue pursuing franchises such as Call of Duty, there are also opportunities for AA and indie titles inside and outside of these series because gamers are seeking experiences that buck big-game conventions like bloated budgets, massive playtimes, and overwrought developments."
""And what size, shape, or form does that take? I don't know [...] but I think we need to look beyond the knee-jerk reaction of the pandemic and post-pandemic couple of years and really think about who do we want to be? What kind of product do we want to put out? We need to plot out intentionally how we're going to get there.""
Big-name publishers remain heavily invested in high-reward AAA franchises, but market conditions and layoffs reveal risks in that model. Opportunities exist in double-A, single-A, and indie spaces that use smaller scope, shorter development cycles, and scaled budgets to deliver focused, innovative gameplay. Gamers increasingly seek experiences that avoid bloated budgets, massive playtimes, and overwrought development. Intentional strategic planning beyond pandemic-era reactions is necessary to define company direction and product types. Examples like Astro Bot and Split Fiction show that well-designed smaller-scale titles can outperform expectations through captivating and novel gameplay.
Read at GameSpot
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