Battlefield 6 Could Sell 5 Million Copies In Its First Week, Analysts Say

"Veteran games journalist Christopher Dring sat down with games industry researcher and analyst Joost van Dreunen to mull over EA's $55 billion deal on October 2. During the conversation, hosted on Dring's The Game Business Show website and podcast, the two discussed Battlefield 6's highly successful beta--which attracted an estimated 25 million players, surpassed 2.4 million Steam wishlists, and has 1.7 million Steam preorders. These figures, according to van Dreunen and London-based market researchers Ampere Analysis, suggest that Battlefield 6 could absolutely dominate at launch."

""However, Battlefield 6 clearly has huge momentum," Dring wrote. "Ampere believes the game will sell five million units in its first week, and the excitement for the game is growing as we near its October 10 launch. It's pretty much guaranteed a big day one, and if it can deliver a strong start, that will likely have a knock-on effect on Call of Duty (which arrives over a month later).""

"Call of Duty and Battlefield are fairly different beasts, with the former focusing mostly on smaller engagements and direct firefights while the latter is known for its enormous maps and blend of infantry and vehicular combat. However, they nevertheless fight for a similar audience, and we've often seen them matched up against each other during the fall gaming blitz. Perhaps the most notable was in 2011, which saw the release of Modern Warfare 3 and Battlefield 3."

Battlefield 6 launches on PC, PlayStation 5, and Xbox Series X|S on October 10. Market researchers and analysts estimate five million first-week sales driven by beta and Steam metrics. Open betas attracted an estimated 25 million players, surpassed 2.4 million Steam wishlists, and reached 1.7 million Steam preorders. A well-optimized beta reportedly allowed many players to participate on minimum PC specs. Strong initial sales could influence Call of Duty's market performance when it releases over a month later. A previous Battlefield release sold 4.23 million units in its first week.

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