"I don't think it's a rising tide that floats all boats. I think that [there will] be a tremendous amount of backlash if everyone switched to $100. Not all games are created equal. I think GTA is the only one that can get away with it, and I hope they do. I really hope it's $100. I think it deserves to be $100. The scope and magnitude of this production deserves that price tag, but not everything is treated equally. It would be a disaster if everyone tried to match them."
"We believe that any consumer experience is the intersection of the thing itself and what you paid for the thing,"
Rockstar Games unveiled the first look at Grand Theft Auto 6 nearly two years ago, triggering industry debate over a possible $100 retail price. Some analysts and figures suggested a higher price could be justified by the game's scale and could influence in-game currency for GTA Online. Saints Row design director Chris Stockman stated that only GTA could command such a price and warned against an industry-wide shift. Other analysts cautioned that GTA Online drives revenue and rising living costs argue against higher prices. Take-Two raised prices to $70 in 2020, and its CEO remained non-committal about further increases.
Read at GameSpot
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