"In its latest earnings briefing, Ubisoft said the Assassin's Creed series overall "posted a strong performance" in the latest quarter, including sales of the newest game, Shadows, and back-catalog titles. The Assassin's Creed series had more than 211 million "session days" so far in 2025, which is about 35% higher than the average for the past two years, Ubisoft said."
"Ubisoft added that the recent launch of the New Game+ mode for Shadows benefitted the game, as did the Claws of Awaji expansion. The publisher said the game now stands to "reach a broader audience" when it releases for Nintendo Switch 2 on December 2. "Beyond Shadows, the rest of the Assassin's Creed back-catalog also performed strongly, highlighting the strength of the franchise," Ubisoft said."
"2023's Assassin's Creed Mirage, meanwhile, got a free new update, Valley of Memory, this month and this helped double the "player activity" for the game. It's now reached more than 10 million players. In related news, Ubisoft recently opened Vantage Studios, a new "creative house" that will oversee the development of Assassin's Creed, Far Cry, and Rainbow Six. The new unit is being led by Charlie Guillemot, the son of Ubisoft CEO Yves Guillemot."
Assassin's Creed posted strong commercial and engagement performance in the latest quarter, driven by new releases and back-catalog sales. The series logged more than 211 million session days in 2025, about 35% above the two-year average. Shadows received a New Game+ mode and the Claws of Awaji expansion, and a Nintendo Switch 2 release is scheduled for December 2 to broaden the audience. Mirage received a free Valley of Memory update that doubled player activity and pushed total players past 10 million. Ubisoft also launched Vantage Studios to oversee Assassin's Creed, Far Cry, and Rainbow Six, led by Charlie Guillemot.
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