"A few days ago, I clicked a button on my phone to send funds to a company in Singapore and so took ownership of the video game I co-created and am lead writer for: Zombies, Run! I am a novelist, I wrote the bestselling, award-winning The Power, which was turned into an Amazon Prime TV series starring Toni Collette. What on earth am I doing buying a games company? Well. First of all. Zombies, Run! is special."
"It's special to me the game started as a Kickstarter and the community that grew up around it has always been incredibly supportive of what we're doing. And it's special in what it does. It's a game to exercise with. You play it on your smartphone iPhone or Android and we tell stories from the zombie apocalypse in your headphones to encourage you to go further, faster, or just make exercise less boring."
Ownership of Zombies, Run! transferred to its co-creator and lead writer after a purchase of the Singapore-based company. The game began as a Kickstarter and developed a supportive community. Zombies, Run! pairs smartphone audio storytelling with running, using zombie-chase scenarios to encourage players to go farther and faster. Players collect supplies, rescue others, and investigate the apocalypse while narrative prompts modify pace and purpose. The project prioritizes high-quality storytelling to create emotional attachment, prompting players to laugh or cry during runs. The initial idea framed exercise as a fun, immersive chase narrative to make running more enjoyable.
Read at www.theguardian.com
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