The video game adaptation of Star Wars Episode III: Revenge Of The Sith faced significant hurdles, including a complete restart with a new team less than a year before its launch. Lead writer Jeremy Barlow, who joined just months before release, highlights the marketing strategies used to build interest around the film's debut. Despite the production challenges, the game resonated with players, particularly due to its unexpected alternate ending. This creative choice has remained influential in the Star Wars narrative, capturing the imaginations of fans even two decades later.
Back then, before a big movie came out, marketing had this big push where they would release a video game, the novelization, and the comic adaptation a week before the movie came out because that was the peak time for people to be interested in it.
What has been so rewarding about it is that 20 years later, it's still in people's minds and hearts. It's just awesome. And it's not a reflection on me, but a reflection on just how powerful that idea was and what Star Wars means to people.
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