On May 12, the Xbox 360 was revealed 20 years ago, an event uniquely hosted on MTV featuring notable personalities and performances. Unlike traditional presentations at events like E3, the show featured Elijah Wood and popular acts like The Killers and Lil' John. The format was a departure from current marketing strategies, emphasizing celebrity involvement. Microsoft later transitioned to different platforms for subsequent console reveals, marking a shift in promotional methods. The Xbox 360 became renowned for both its innovations and notable issues like the Red Ring of Death, also inspiring a documentary about Xbox's history.
Called MTV Presents Xbox: The Next Generation Revealed, this was a wildly different approach when compared to how new consoles are revealed today.
Microsoft wouldn't rely on MTV for its next two console reveals, as it would show off the Xbox One in 2013 in a livestream from the Microsoft Campus.
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