"It's about being mindful of staying healthy while still maximizing my output, especially when I'm in my creative zone. You want to bring high energy so you can create high impact in whatever you do. If you're moving through the day like a zombie, just giving the bare minimum, it's embarrassing when you look back on it. Nobody wants to give a weak interview, a half-hearted answer or put out a song they didn't fully commit to. You have to give 1000%. That's why I believe the highest quality of life is tied to your energy level."
"I still remember when they came into the office and presented this caffeine gum to me. They brought it in a plain plastic bag - no branding, no packaging. Just, 'here's this stuff that works.' You look at it and think, what is this, some kind of drug?"
Steve Aoki partnered with Neuro, a functional gum and mints company founded in 2015, to boost energy, focus, calm and sleep without relying on repeated espresso shots. Aoki emphasizes maintaining health while maximizing creative output and ties the highest quality of life to sustained energy levels. He first encountered the Neuro founders nearly a decade before partnering when they presented a caffeine gum in a plain plastic bag with no branding. The unpolished presentation surprised him, but he liked the product. Aoki prefers supporting indie startups and evaluated the company carefully before committing.
Read at Entrepreneur
Unable to calculate read time
Collection
[
|
...
]