"Milan-based tech conglomerate Bending Spoons this week acquired Eventbrite for $500 million, adding the event ticketing platform to its growing portfolio of recognizable consumer tech brands. The deal, announced Tuesday, marks the latest acquisition for the 12-year-old company that has quietly become one of the tech industry's most prolific buyers - despite remaining largely unknown to the general public. So what exactly is Bending Spoons? Despite its catchy name, the company has stayed remarkably under the radar, and it typically makes headlines only when it adds another recognizable brand to its portfolio - which now includes Evernote, WeTransfer, Meetup, and Streamyard, among others."
"But Bending Spoons isn't a traditional private equity firm or a pure financial investment vehicle. Its focus is on acquiring underperforming but popular tech brands, then transforming them to serve millions of users more efficiently. The company tends to make news when it restructures these acquired companies, often through significant layoffs, or makes controversial changes to beloved products - as it did with both Evernote and WeTransfer."
Bending Spoons, a Milan-based tech conglomerate, acquired Eventbrite for $500 million, adding an event ticketing platform to its consumer tech portfolio. The company focuses on acquiring underperforming but popular tech brands and transforming them to serve millions of users more efficiently. The portfolio includes Evernote, WeTransfer, Meetup, and Streamyard. Bending Spoons often restructures acquisitions, sometimes through significant layoffs and controversial product changes. The company has grown to about 400–500 employees and reports serving over a billion people, with more than 300 million monthly active users and 10 million paying customers. The founders originally built apps before shifting to acquisitions and transformations.
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