"Rivian needs the R2 to be a hit to scale up its business and spread out development costs. Now, with pricing announced and deliveries set to begin soon, the California startup's make-or-break moment is here."
"The mass-market, Tesla Model Y-sized crossover launches in the second quarter with the dual-motor, all-wheel-drive R2 Performance, stickering at $57,990. Similar to other recent EV launches, Rivian plans to roll out lower-priced models as time goes on."
"The company says it will hit the $45,000 starting price that it announced in 2024, but any buyers banking on that will have to wait a while. That version of the R2 Standard, sporting a smaller battery and less range, won't come until late 2027, over a year after the R2's initial launch."
Rivian revealed complete specifications and pricing for its R2 crossover, a critical vehicle for the company's business scaling. The R2 Performance dual-motor all-wheel-drive model launches in spring 2026 at $57,990. An R2 Premium AWD variant follows in late 2026 for $53,990, while a rear-wheel-drive R2 Standard arrives in early 2027 for $48,490. The previously announced $45,000 starting price will be available in late 2027 with a smaller battery pack. The R2 Performance delivers 656 horsepower, 0-60 mph in 3.6 seconds, and up to 330 miles of EPA-estimated range. Rivian's staggered rollout strategy mirrors typical EV launch patterns, prioritizing higher-margin models initially.
Read at insideevs.com
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