"For Missouri-based community bank OMB Bank, finding the right fintech partner used to be a slow, manual process. Executive Vice President and Chief of Staff Jessica Sims recalls working from static PDFs of the bank's preferences, followed by endless back-and-forth emails whenever a fintech expressed interest. The process worked, but painfully slowly, and promising opportunities often slipped through the cracks."
"Despite all the innovation and growth in the space, one part of the process has seen little advancement: how banks and fintechs find each other in the first place. Behind the scenes, most teams still spend weeks sorting inbound interest, chasing warm introductions, and manually assessing early-stage fit, with many discussions that go nowhere - long before compliance or economics even enter the conversation."
OMB Bank experienced slow, manual fintech sourcing using static PDFs and prolonged email exchanges, causing missed opportunities. Embedded finance involves banks providing regulated foundations, fintechs delivering integrations, and non-financial brands offering end services. The partner discovery step remains a persistent bottleneck, with teams spending weeks on inbound interest, warm introductions, and early-stage fit assessments before compliance or economics are considered. Treasury Prime launched an AI Marketplace in December 2025 to automate partner discovery and speed collaboration between banks and fintechs. OMB found Backpack on the platform and moved quickly, creating a smooth collaboration that benefited both organizations.
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