Freelancing is becoming more popular, with 36% of employed respondents identifying as independent workers. Many face challenges in starting, known as the 'push season,' which lasts two to three years. Freelancers must attract clients while balancing workload and business responsibilities. During this period, they reassess their identity and manage various roles within their business. To succeed, it is important to navigate this push season intentionally and establish a strong client base to avoid burnout.
To establish your client base and business foundation, focus on attracting clients during the initial push season, which typically lasts two to three years.
Freelancers must take on every function of the business, from accounting to marketing and sales, especially during the initial phase of their career.
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