"Square itself is part of a parent company called Block, which is made up of a really interesting mix of financial services like Cash App, the digital wallet and payment platform, Buy Now Pay Later service Afterpay, and quite a few other subsidiaries. Block also owns a majority stake in the music streaming service Tidal, for reasons that are still a little opaque."
"And that's where this episode becomes pure Decoder bait right from the jump: as you'll hear Willem explain, Block just restructured the entire company last year into a functional organization, so that it shares resources across all of its units. For Square, that means it's sharing engineering resources with Tidal, a company that makes an entirely different product serving an entirely different industry."
Square started with a mobile magnetic reader that let small businesses accept credit cards and now operates within Block, a parent company that includes Cash App, Afterpay, and a majority stake in Tidal. Block reorganized into a functional organization to share resources across units, resulting in Square sharing engineering resources with Tidal. The company now follows a single, shared roadmap emphasizing AI and backend financial automation for business owners. The new structure may slow autonomous division speed but already provides benefits in product development and planning as Square moves into its Square 3.0 phase focused on AI-enabled tools.
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