"When Salesforce launched Agentforce a year ago, it signaled a hard turn into AI adoption that couldn't have come too soon. Some commentators had proposed Salesforce could be at serious risk of conceding market share to AI-powered upstarts, forcing the CRM giant to respond with gusto to keep shareholders and customers onside. Eleven months on, Salesforce's future is looking more certain."
"One of the standout announcements at the conference, in addition to the slew of new Agentforce features, was the increased use of Slack as an 'agentic OS' for Agentforce and other Salesforce data. This means more agents, CRM tools, and customer data will be accessible via natural language in Slack alongside more personalized automation in the form of a spruced-up Slackbot. Slack has quickly moved from a simple jewel in the Salesforce crown to its most important customer-facing product."
"The positioning of the platform as an 'agentic OS' is crucial, as both a pillar of the firm's AI strategy going forward and a concerted effort to make using AI far easier and more natural for businesses. "I can understand the skepticism around the term but the reason I believe in it is if you think about an operating system, what it typically does is it will hide the complexity of the hardware or the bac"
Dreamforce 2025 drew about 50,000 attendees and reinforced Salesforce's pivot into AI, led by Agentforce. Agentforce, launched a year earlier, initiated a company-wide AI adoption strategy aimed at countering AI-powered competitors and reassuring shareholders and customers. Adoption is growing but remains limited, with 12,000 of 150,000 customers using Agentforce so far. Slack's integration as an 'agentic OS' will expose agents, CRM tools, and customer data through natural language, alongside an enhanced Slackbot for personalized automation. Slack has shifted from a standout product to Salesforce's principal customer-facing platform and core AI delivery channel.
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