"The most potent form of social today is basically in group chats, which is obviously not new technology, but what it's highlighting is the fact that that's a trusted group of people who you actually know, who are verifiably human"
"This next wave of apps - Airbuds is a great example - is going to be about that"
"This generation coming up has learned, and has a preference for, a less gamified version of life"
"You're looking for that next wave. There's a real hunger there."
Group chats are the most potent form of social interaction because they center on trusted, verifiably human participants. New apps are emerging to focus social experiences around those smaller, authentic networks instead of public follower counts. Airbuds is a social music app gaining traction with teens and received a $5 million investment led by Seven Seven Six. Younger generations prefer less gamified social interactions and are opting out of chasing likes or followers. Many users, including older millennials, are seeking new social experiences beyond current platforms. Some startups are building products that challenge the attention economy and encourage real-world engagement.
Read at Business Insider
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