Primer, a London-based fintech, raised €86.2 million in a Series C round to expand its AI payments and finance platform. The funding supports market development in the US, with plans to grow revenue to more than a third of total revenue by 2028 and hire up to 50 roles in the region. Primer provides unified payment infrastructure that delivers visibility and control across payment operations. The platform integrates payment orchestration, reconciliation, security, FX, and financial operations into a single open layer. It addresses fragmented providers and tools by covering the merchant payment lifecycle, recording over 400 data points per transaction and handling more than 95% of customer payment volume on average. The company has raised €146.6 million total and operates across more than 30 countries.
"In 2025, Primer launched its own proprietary agent, AI Companion, alongside Global Accounts, allowing companies to optimize and control finance across their businesses. With the introduction of their AI agent, they aim to solve a new issue specifically created by the rise of AI: data fragmentation across multiple"
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