Pit launches with $16M to build custom AI-native software

"For 20 years, enterprises have rented software that forces them to operate around it. With AI, that ends. For the first time, every company can run on systems they actually designed themselves. The company argues that the cost of forcing operations to fit existing software has, until AI, been the price of doing business, and that AI changes the maths by making custom software cheap enough to build for each workflow."

"Pit takes a business need, learns how a particular company's operations actually work, and builds production-grade custom software to run them. That positioning is distinct from low-code tools or AI copilots, which produce prototypes or assistive features rather than systems that actually run operations end-to-end."

"Despite over $1 trillion in digital-transformation spending in recent years, much of corporate operations still run on spreadsheets, inboxes, and rigid SaaS tools that were never designed for how individual companies actually work. The problem the company is addressing is one most enterprises know well."

Pit, a Stockholm-based AI-native software platform for enterprise operations, has raised $16 million in funding led by Andreessen Horowitz, with participation from Lakestar and strategic angels from OpenAI, Anthropic, Google, Deel, and Revolut. Adam Jafer, co-founder of Voi, serves as CEO. Pit positions itself as an "AI product team as a service," taking business needs and building production-grade custom software to run operations end-to-end. The company addresses the widespread enterprise problem where despite $1 trillion in digital-transformation spending, operations still rely on spreadsheets, inboxes, and rigid SaaS tools. Pit argues that AI makes custom software economically viable for individual workflows, fundamentally changing enterprise software economics. Early customers including Voi, Tre, Stena Recycling, and Kry report deployment timelines of days to weeks.

Read at TNW | Investors-Funding