"Expanding your startup into Africa is one of the most ambitious and potentially rewarding moves you can make as a founder. With a rapidly digitalising economy and a booming young population, the continent offers a growth trajectory that is hard to find elsewhere. However, as you begin to scale, you will quickly realise that the financial landscape is not a monolith. Navigating 54 different countries means managing dozens of volatile currencies and banking systems."
"To maintain operational momentum, you need a way to keep money moving without friction. As your regional teams and customer base grow, the dependability of your international transfers becomes the heartbeat of your business. For a scaling startup, ensuring that cross border payments are settled quickly and securely is the difference between maintaining a healthy vendor network and your operations grinding to a halt. You need a platform that understands local liquidity and can provide the solutions that traditional institutions often lack in emerging markets."
Africa offers strong growth potential driven by digitalisation and a young population, but expansion across 54 countries introduces complex financial challenges. Dozens of volatile currencies and diverse banking systems increase administrative burden and slow operations. Traditional banks often cannot bridge payments between major global hubs and regional markets, causing finance teams to spend time on transfers instead of growth. Reliable, frictionless cross-border payments are essential to keep operations running and vendor networks healthy. Repeated currency conversions erode margins, while multi-currency accounts and platforms with local liquidity protect capital and reduce hidden conversion costs.
Read at London Business News | Londonlovesbusiness.com
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