"Housenbold's remarks confirmed Business Insider's earlier reporting that the YouTuber had ambitions to get into the phone business. MrBeast, whose real name is Jimmy Donaldson, is unlikely to try to build a mobile network from scratch. Instead, he may launch Beast Mobile via a business model known as a mobile virtual network operator, or MVNO, according to an investor deck from early 2025 that Business Insider reported on earlier this year."
"An MVNO phone service typically utilizes the built-in infrastructure of a major carrier, such as T-Mobile or Verizon, allowing the virtual network operator to focus on branding and marketing the service to customers. The strategy has been in vogue among celebrities like the "SmartLess" podcasters, President Donald Trump, and Ryan Reynolds, who sold his Mint Mobile business to T-Mobile in 2023."
MrBeast is preparing to launch a mobile phone service named Beast Mobile under his Beast Industries company. The service is expected to operate as a mobile virtual network operator (MVNO), leveraging existing major carrier infrastructure such as T-Mobile or Verizon rather than building a network. The MVNO model allows the business to emphasize branding, marketing, and sales while outsourcing network operations to third parties. Celebrity-backed MVNOs have become popular, with examples including the "SmartLess" podcasters, President Donald Trump, and Ryan Reynolds, who sold Mint Mobile to T-Mobile in 2023. The move reflects continued diversification beyond YouTube and media.
Read at Business Insider
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