Meta acquires AI device startup Limitless | TechCrunch
Briefly

Meta acquires AI device startup Limitless | TechCrunch
"The startup, founded by Brett Bejcek and Dan Siroker, the co-founder and former chief executive of Optimizely, pivoted to become an AI device maker last year, offering its Limitless pendant for $99. The wearable could attach to your shirt like a wireless mic or be worn like a necklace. The device is one of several AI hardware devices on the market, including another ( not very well-received) AI pendant known as Friend."
"According to Limitless' announcement, the company shares in Meta's vision to "bring personal superintelligence to everyone," which includes building AI-enabled wearables. (Meta is focused for now on AR/AI glasses, like its Ray-Ban Meta and Oakley Meta, and its in-lens AI glasses, the Meta Ray-Ban Display.) Limitless said it will help bring that vision to life - which likely means supporting Meta's existing products, not helping Meta add an AI pendant to its lineup."
Limitless has been acquired by Meta. The company will stop selling its hardware devices and will maintain support for existing customers for one year. Customers will no longer pay a subscription and will be moved to the Unlimited Plan temporarily. Non-pendant functionality, including the Rewind desktop-recording software that turned desktop activity into a searchable record, will be wound down. Limitless previously pivoted to AI device manufacturing, selling a $99 pendant that could clip to clothing or be worn as a necklace. Increased competition from larger players developing their own hardware contributed to the decision. Limitless will assist Meta in developing AI-enabled wearables and related products.
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