"More than eight years ago, Garner and Foraker joined her to scale up the business into a new phase, with all three taking on the title of cofounder. (Foraker, the former CEO of Annie's, is the company's CEO.) Today, Once Upon a Farm does $200 million in annual sales, according to its S-1 filing, and is sold in 19,000 stores."
"The S-1 includes details about Garner's compensation structure with Once Upon a Farm; she will serve on the new public company's board of directors and continue to hold her role as cofounder and spokesperson, or "Farmer Jen," for which she was paid $1 million last year and has $2-3 million in expected compensation each year through 2028. That doesn't include her stock options and a bonus tied to the company's IPO price."
Once Upon a Farm, co-founded by Cassandra Curtis, Jennifer Garner, and John Foraker, completed an IPO that raised $198 million at a $724 million valuation. The company reports $200 million in annual sales and distribution in 19,000 stores, expanding from baby food into kids' products like yogurt pouches. Garner will serve on the board, maintain her cofounder and spokesperson role as 'Farmer Jen,' and received $1 million last year with $2–3 million expected annually through 2028, excluding stock options and an IPO-linked bonus. The IPO proceeds aim to sustain the company's mission to improve childhood nutrition while retaining independent control.
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