"After vapes staved off the extinction of tobacco, a new generation of nicotine products is promising a safer, albeit no less addictive, form of consumption through tobacco-free pouches made popular by the likes of Zyn and Velo. Now, a celebrity-backed upstart called Sesh is trying to challenge those incumbents. Buoyed by $40 million in venture funding from Palantir cofounder Joe Lonsdale's 8VC, along with music stars Diplo and Post Malone,"
"A native of British Columbia, Cunningham grew up playing hockey, where chewing tobacco was omnipresent. He shifted to vaping but couldn't quit the habit until he was introduced to his first nicotine pouches. (Cunningham says he currently goes through about a half a can of Sesh, or 10 pouches, a day.) While pouches are still addictive, proponents argue that their lack of tobacco and combustion reduces the carcinogenic harms associated with cigarettes and vapes, similar to nicotine gum or patches."
Sesh is a celebrity-backed startup selling tobacco-free "white pouches" as an alternative to cigarettes and vaping. The company raised $40 million from 8VC and counts music stars among its backers. Max Cunningham founded and leads Sesh and positioned the brand against incumbents like Zyn and Velo, using a formula developed by Zyn's inventor. Nicotine pouches remove tobacco and combustion, which proponents say reduces carcinogenic risk, but the products remain addictive. Regulators have treated pouches more leniently than many vapes, and manufacturers have been allowed to submit applications and continue operating.
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