"Jenny Button first thought of Emm during the COVID lockdown. She was using an Ora ring and Whoop and getting insights about her body, but there wasn't a device that could tell her data about one of the most important aspects - reproductive and menstrual health. "It seemed crazy to me, because these are things that every woman wants to be able to track and better understand," she told TechCrunch. She thought to herself: Why not make a wearable device that can tell someone more about their reproductive health? She penned a letter to one of the engineers at Dyson, connected, and started testing the idea."
"The product functions like a regular menstrual cup - designed to store period blood rather than absorb it. But Emm's medical-grade silicone is "fitted with ultra-thin, advanced sensor technology." This sensor gathers data that will help the person understand patterns about their cycles. Button hopes that it could "transform the research, diagnosis and treatment of menstrual and reproductive health conditions.""
"On Wednesday, the company, based in the UK, announced a $9 million seed (£6.8 million) round led by Lunar Ventures as it prepares to officially launch the smart menstrual cup in 2026."
Jenny Button conceived Emm during the COVID lockdown after using Oura and Whoop devices and noticing a lack of tools for tracking reproductive and menstrual health. She contacted an engineer at Dyson, began testing the idea, and after five years and thousands of designs and iterations plus extended user testing unveiled the world's first smart menstrual cup. The UK-based company raised $9 million in a seed round led by Lunar Ventures and plans a 2026 launch. The cup stores period blood and uses medical-grade silicone fitted with ultra-thin sensors to gather data on cycle patterns, aiming to improve research, diagnosis and treatment of reproductive conditions such as endometriosis.
Read at TechCrunch
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