"The product is called "Chad: the Brainrot IDE." It is yet another vibe coding integrated development environment - an IDE is the software developers use to code - but with a twist. While waiting for the AI coding tool to finish its task, the developer can mess around with their favorite brainrot activities, within a window of the IDE. Or, as the company's website advertises: "Gamble while you code. Watch TikToks."
"When former Twitter CEO Dick Costolo spoke at TechCrunch Disrupt, someone from the audience asked him if HBO's hit satire Silicon Valley would be revived. Costolo, who was a writer for the show, essentially answered no (at timestamp 38:17). While the writers talk about that regularly, he said, they don't pursue it because today's actual Silicon Valley is so bizarre, it can't be parodied."
Revival of HBO's Silicon Valley is considered unlikely because today's real Silicon Valley is too bizarre to parody. A company launched out of Y Combinator with a product called Chad: the Brainrot IDE, an IDE that embeds entertaining or distracting activities inside a coding window while AI tooling runs. The embedded activities include gambling, TikToks, dating app swiping and minigames. Founders argue that keeping those distractions inside the IDE reduces context switching and improves productivity by returning developers to work the moment AI finishes. Public reaction on X was mixed, with responses ranging from thinking it was satire to praising or condemning the idea.
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